A Cantonese soup company based in
Portland, Oregon, USA, inspired by Hong Kong’s herbal soup culture and traditional Chinese food practices.
Art Direction
Branding
Illustration
Visual identity design for Ahma Soups, a Cantonese soup company based in
Portland, Oregon, USA. Inspired by Hong Kong’s herbal soup culture
and their personal stories of healing through soups, the founders
created a small-batch family business to celebrate an ancient
way of healing. Though Portland is home to an diverse range of F&B
experiences, Ahma would be the first of its kind in the city. Since Ahma is owned by a multi-cultural family, it was important for them to have a bilingual logomark. The logomark is
inspired by concepts of healing potions and mixtures, composed
of rhythmic lines that express the silkiness and aroma of soups. The ingredients are the soul of Ahma. For its packaging, we decided to illustrate the key ingredients of each soup using a youthful hand-drawn style.