李宛蓉是一位在香港長大的品牌視覺設計師。
Brand designer from Hong Kong educated in New York with eight years of experience working across art direction, visual identities and UI experiences. In recent years I’ve held highly independent roles spanning art direction, design, and project management —overseeing projects from macro vision to micro execution. I’ve become timezone agnostic — taking on freelance projects and working collaboratively with international colleagues and clients.
At the heart of my practice are creative concepts rooted in narrative. I am passionate about creating typographic identities that can thrive in different environments. My favourite projects are with grassroots businesses and creative individuals, with whom I’m able to work closely to support their visions.
In my spare time I am offline playing with clay and participating in local markets. Formerly at Adam Studios and M+ Museum.
Most people call me YY
Art Direction, Visual Identity, Branding, Web Design, UI, Print Design, Custom Typography, Illustration
Education
Pratt Institute (New York, 2011–2016)
BFA Communications Design
Danish Institute of Study Abroad (Copenhagen, Summer 2013)
Graphic Design Studio
Languages
English (Native)
Cantonese (Proficient)
Mandarin (Conversational)
Japanese (Beginner)
Most used programmes
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Lightroom
Figma
Contact
yyleedesign@gmail.com
Career Break (Japan, 2024–25)
Spent time various countryside towns working with grassroots businesses, connecting with local artisans, and learning from the earth. Expanded my ceramics practice and knowledge in Bizen, where I learned the craftwork of Bizenyaki. I fired a kiln with a local potter. I also volunteered at a rural farmstay, did an artist residency in the countryside, and worked in various culturally-minded community spaces, including a community hub and food explorers. Additionally, I learned Japanese and rekindled my passion for photography. During this time, I maintained a freelance design practice to support my trip and career.