Yuen Yung Lee   Hong Kong-based brand designer with eight years of experience. At the heart of my practice are artful creative concepts rooted in narrative.



李宛蓉是一位在香港長大的品牌視覺設計師。

   Brand designer from Hong Kong educated in New York. I have eight years of experience working across art direction, visual identities and UI experiences. At the heart of my practice are artful creative concepts rooted in narrative. I blend typography and imagery to create visual worlds that are scalable. I am passionate about building design systems that honestly express an individual’s or business's values. Some of my inspirations include: horticulture prints, symbolic languages and everyday visual vernacular.

   In recent years I’ve worked with Adam Studios, Maekan and M+ Museum where I ran the full gamut of creative projects, from building concepts to collateral production. My favourite projects are with grassroots businesses and creative individuals, where I’m able to work closely with people to support their visions.

   In my spare time I am offline playing with clay and participating in local markets. 

Most people call me YY 



Expertise
Art Direction, Visual Identity, Branding, Web Design, UI, Print Design, Custom Typography, Illustration

Education
Pratt Institute (2011–2016)
    BFA Communications Design
Danish Institute of Study Abroad (Summer 2013)
    Graphic Design Studio

Languages
English (Native)
Cantonese (Proficient)
Mandarin (Conversational)
Japanese (Beginner)

Contact
yyleedesign@gmail.com
LinkedIn





FULL PORTFOLIO & CV AVAILABLE UPON REQUEST© YUEN YUNG LEE 2025