Yuen Yung Lee   Graphic designer from Hong Kong working & travelling Japan.


Selected Works

Ahma Soup    A Cantonese soup company based in Portland, Oregon, USA, inspired by Hong Kong’s herbal soup culture and traditional Chinese food practices. 
The Golden Generation Vol. II >     [full case study coming soon] The Golden Generation zine is a collection of conversations, and insights from Asian creatives to serve as an example of creativity for the next generation of global Asian communities and beyond.

The Shed    The Shed provides hands-on experiences and seasonal programmes that encourages kids and young people to deepen their connection to themselves, the community, and to our planet.
The Golden Generation Vol. 1    A tribute to Chinatown and a celebration of cultures. The zine is a celebration of cultures finding their footing in parts unknown as well as a place of gathering for a community to share, create and thrive together.
Serakai >     Early in 2023, a capital and real estate company — then known as Seradac — needed support in coming up with a new name and identity that reflected its world-building goals as well as its optimism about creating a vibrant future.



Cultur3Cultur3 Capital sits at the intersection of deep crypto, internet-enabled tribes, and traditional finance. They bring communities and cultures together via Tokens.


Yayoi KusamaExhibition identity for the biggest retrospective of the artist outside of Japan.


Between    Between is a specialty cafe concept rooted in coffee, community and culture. A cultural destination with food and beverage serving as the connective tissue in its forays into art, fashion, design, music, and technology.


Spin n Smash    A one-day ping pong tournament centred around community building and generating revenue for a good cause. The key visual is a nod to retro varsity aesthetics and table tennis-inspired graphics.
Kinsman     A Cantonese cocktail salon for past and future.






FULL PORTFOLIO & CV AVAILABLE UPON REQUEST© YUEN YUNG LEE 2023